 | Melvin Lorg is the owner of Mel's World Class Carpet Cleaning. He has been in the carpet cleaning business for over thirteen years. Mel's company is certified by the Institute of Inspection, Cleaning and Restoration Certification (IICRC). Mel spends much of his time teaching his carpet cleaners how to achieve excellence in cleaning and customer service, and has dedicated his business to helping homeowners get the highest return from their carpet investment. Mel welcomes your inquires and can be reached by phone at (800) 318-9812, (316) 687-9812 or (316) 941- 3500. |
Carpet Cleaning & Restoration
2006-06-01 09:12:00
Are ‘specials’ always special?
Question: Are ‘specials’ always special?
ANSWER: There are so many carpet cleaning promotions in today's market place, how does one avoid getting one that he or she is less than satisfied with?There are over one hundred carpet cleaning businesses in and around Wichita, with lots of promotional offers. Here are some tips on what to look for in regards to them: 1. UNBELIEVABLY LOW PRICE: To some degree, all of us are attracted by low price because we want to work within a budget. But some carpet cleaners use price as the bait-usually between $6.95 and $12.95 per room-and then, once they're in your home, they pressure you into buying "add-ons." It's as if you were buying a car and found that the dealer was charging you extra for the tires and steering wheel. Carpet cleaning is not as cheap as some carpet cleaners would like you to believe.2. BAIT AND SWITCH: Dual process carpet cleaning describes the process of shampooing or heavy preconditioning, followed with hot water extraction cleaning. Unfortunately, some carpet cleaners often use dual process as a bait-and-switch technique. Here's how it's done: First, they "bait" you with a basic cleaning (single process) at an unbelievably low price. Then, when you call, they try to "switch" you to more expensive dual-process cleaning. If you don't fall for their switch and choose their basic service, you may receive poor workmanship using little or no chemicals and they will not guarantee their work.3. UNSUPPORTED CLAIMS: "THIS CLEANING METHOD IS THE BEST." You'll read this in almost every ad. You'll hear this from virtually every carpet cleaner. Remember this: The method that's best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn't for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives.4. OUTDATED BELIEFS: ‘HOT WATER DAMAGES YOUR CARPET’: Years ago, many people believed this was true because their carpets were damaged by "technicians" who didn't know how to properly clean using hot water. But today, we know it's false. By washing and then rinsing your carpet with hot water, your carpet is thoroughly cleaned in the same way that the person who showers and then rinses off the dirt and soap will be much cleaner than the person who takes only a sponge bath. Obviously, each method does have its advantages. So you should look to what carpet manufacturers say. The largest carpet manufacturer in the world recommends hot water extraction. They should have a pretty good idea what works best considering all angles.
