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Amal Xavier
Amal Xavier, A techno-marketing professional who thrives on Software Project Management, Business Process Automation; Software Solution Design, Development and Deployment. He is the Owner of Blue Horizon Infotech, headquartered in Cochin, Kerala, India. Blue Horizon Infotech is a company whose primary focus is the building of customized software applications and solutions for businesses throughout the world. Blue Horizon has employees and contracted personnel with more than 65 years combined experience in virtually all software applications, including but not limited to PHP/MySQL, Open Source technologies, Adobe AIR, Adobe Flex, ActionScript 3.0, Flash Media server, JavaScript, Ajax, XHTML/CSS and jQuery. Chart Marketing, Inc. is the marketing arm of Blue Horizon in the United States. You may contact Amal by sending an email to sales@chartmarketing.com.
Custom Software Solution
2012-01-26 11:24:06
Setting up your eBusiness - series
Q: It seems like more and more businesses are not only having an online presence, but they are also having built some most intricate eCommerce mechanisms to take care of their business. I want to do the same with my company, but I have some questions. What are the first things to consider before setting up an eBusiness? What about the legal ramifications? Do I need to consult with an attorney before opening up my eBusiness? Any other things I need to be aware of?
A: Last month, with assistance from www.ecommerceoptizimation.com and other sources, we talked about your skills…those you have, those you will need. This month, we will talk about the main pros and cons of an online retail business. eCommerce is still quickly gaining popularity among Web users young and old. It is particularly appealing to people in remote areas who can now visit their favorite stores online with just the click of the mouse. Shopping online is fast, convenient and buyers can shop in the comfort of their own home. This is why both buyers and sellers are eager to get into eCommerce and shopping online. Amazon, eBay and Dell were some of the first to garner success selling online, and many more individuals are jumping on board with their own Web stores. It is; however, important to realize the main pros and cons of starting and running an online business. eBusiness Pros: • Lower start-up costs • Ubiquitous Web presence • International customer access • Business conducted 24/7 • Quick response to customers • Lower overhead • Lower product cost • Work from home or remotely eBusiness Cons: • No immediate customer visibility • You can’t physically see customers • Constant need to maintain sites • Late nights and long hours • Lack of customer trust due to location Lack of immediate health care benefits • Disruption of business and family privacy Keep in mind that these are intended as main pros and cons and are not the only things to consider when starting an online business. Some of the pros can make things more complicated. For instance, international customer access means that you have a potentially global customer base, but it also means that you should be aware of the distinction between national and international shipping requirements. So some pros can actually be cons and vice versa, but knowing the difference between online business and traditional brick-and-mortars will help you maximize the benefits of owning an eCommerce storefront. Next month, we will talk about the different elements of success and why the top online retailers are successful.
 
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