 | Amal Xavier, A techno-marketing professional who thrives on Software Project Management, Business Process Automation; Software Solution Design, Development and Deployment. He is the Owner of Blue Horizon Infotech, headquartered in Cochin, Kerala, India. Blue Horizon Infotech is a company whose primary focus is the building of customized software applications and solutions for businesses throughout the world. Blue Horizon has employees and contracted personnel with more than 65 years combined experience in virtually all software applications, including but not limited to PHP/MySQL, Open Source technologies, Adobe AIR, Adobe Flex, ActionScript 3.0, Flash Media server, JavaScript, Ajax, XHTML/CSS and jQuery. Chart Marketing, Inc. is the marketing arm of Blue Horizon in the United States. You may contact Amal by sending an email to sales@chartmarketing.com. |
Internet Software, Hardware, and Computers
2012-08-29 14:56:20
Setting up your eBusiness - series
Q- It seems like more and more businesses are not only having an online presence, but they are also having built some most intricate eCommerce mechanisms to take care of their business. I want to do the same with my company, but I have some questions. What are the first things to consider before setting up an eBusiness? What about the legal ramifications? Do I need to consult with an attorney before opening up my eBusiness? Are there any other things I need to be aware of?
A- Last month, with assistance from www.ecommerceoptizimation.com and other sources, we talked about setting up your eBusiness. We will continue by reviewing some the things we have talked about in the past. This month…we will talk more about eCommerce Marketing.
eCommerce Marketing Defined:
eCommerce marketing can be defined in many different ways and can include both Online or Offline campaign strategies. Most often, it's considered to be the marketing of goods and services over the Internet or any other electronic network (like a mobile phone or pda). eCommerce marketing is commonly referred to as ecommerce optimization, online marketing, search engine marketing, sem, search engine optimization, seo, catalog optimization, catalog seo, product seo, merchant marketing and many more variations of those terms.
Beginning & Future of eCommerce Marketing:
eCommerce marketing began when the first shopping cart enabled sites started popping up all over the Net. As competition in major markets such as consumer electronics, gifts, clothing or apparel and outdoor goods started to grow so did the need for eCommerce marketing. Online retailers who first began to market through the Internet saw huge potential for success Online and many of them saw enormous profits all the way up until the dot com boom. Since the dot com boom, eCommerce marketing has evolved into a whole new mix of strategies and techniques designed to increase exposure from a multitude of channels to the eCommerce seller. Marketing professionals have spent countless hours testing, experimenting and reporting on which strategies work and which seem to have no positive effects. Now there are many different ways to market an eCommerce enabled site.
Marketing Strategies & Techniques:
eCommerce marketing today is typically made up of several creative or unique mixes of traditional and new-age marketing strategies that can include techniques related to direct mail, email marketing, search engine optimization, CPC or sponsored listings, building related links, establishing brand recognition and social media marketing. There are many other ways to market an eCommerce store and new ways of reaching out to potential customers are always being discovered and tested.
Next month we will discuss the benefits of eCommerce Marketing.
