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Amal Xavier
Amal Xavier, A techno-marketing professional who thrives on Software Project Management, Business Process Automation; Software Solution Design, Development and Deployment. He is the Owner of Blue Horizon Infotech, headquartered in Cochin, Kerala, India. Blue Horizon Infotech is a company whose primary focus is the building of customized software applications and solutions for businesses throughout the world. Blue Horizon has employees and contracted personnel with more than 65 years combined experience in virtually all software applications, including but not limited to PHP/MySQL, Open Source technologies, Adobe AIR, Adobe Flex, ActionScript 3.0, Flash Media server, JavaScript, Ajax, XHTML/CSS and jQuery. Chart Marketing, Inc. is the marketing arm of Blue Horizon in the United States. You may contact Amal by sending an email to sales@chartmarketing.com.
Custom Software Solution
2013-03-25 14:11:39
Setting up your eBusiness - series
Q-It seems like more and more businesses are not only having an online presence, but they are also having built some most intricate eCommerce mechanisms to take care of their business. I want to do the same with my company, but I have some questions. What are the first things to consider before setting up an eBusiness? What about the legal ramifications? Do I need to consult with an attorney before opening up my eBusiness? Are there any other things I need to be aware of? I know you have written about this subject for the past several months, can you summarize the points you have made?
A-Thank you for your comments. Yes, I will begin a series of summaries on all of the topics I have discussed and written about over the past few months. I have used many sources in providing this information to you, perhaps the biggest of which is www.ecommerceoptizimation.com. This month we will cover the benefits of eCommerce and eBusiness. The processes involved with conducting business on the Internet and opening an eCommerce shop to sell from have several benefits to both merchants and the customers who buy from them. The biggest benefits of conducting business Online include a cheaper upfront cost to the merchant, it's easier to set up and open the store, and it's faster to get an Online business up, running and making sales. Helps Create New Relationship Opportunities: Expanding or opening an eBusiness can create a world of opportunity and helps to establish new relationships with potential customers, potential business associates and new product manufacturers. Just by being in an easy to find location that is accessible to users all over the world, you will be available for others to find and approach you about new opportunities. Customers who don't know you exist will know about you, product suppliers will request you add their items and other businesses will approach you about partnership opportunities. Many of these opportunities would not present themselves without an Online presence or site for them to discover you on their own. Open for Business 24x7: An eCommerce site basically gives you the ability to have unlimited store hours, giving your customers 24 hours a day, 7 days a week access to shop and buy items from you. Some merchants choose to limit their hours to 5 days a week, but orders can still be made over the weekend and customers can still make contact 24/7 via email, phone or fax. In addition, the costs associated with having your store open 24/7 are much less than maintaining a physical storefront or phone operator with 24/7 operation capability. You can literally take orders and let customers shop while you sleep, take vacations or from remote locations. Increases Brand or Product Awareness: Having an Online business means that you can literally reach out to millions of consumers looking for what you sell anywhere in the world. By reaching out to new markets and displaying your site prominently in front of them, you will be able to help increase your company/domain brand name and also increase awareness about your product line. By giving users 24/7 access in an easy to find location, you will help to create more word of mouth buzz for your eBusiness, in turn helping to promote your brand name and products. Users who haven't heard of you will discover you exist and help spread the word about you. Next month, we will talk about customer loyalty, increasing overall sales and the company’s profile, and how eCommerce and eBusiness can actually help decrease costs.
 
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