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Charlie Traffas
Charlie Traffas has been involved in marketing, media, publishing and insurance for more than 40 years. In addition to being a fully-licensed life, health, property and casualty agent, he is also President and Owner of Chart Marketing, Inc. (CMI). CMI operates and markets several different products and services that help B2B and B2C businesses throughout the country create customers...profitably. You may contact Charlie by phone at (316) 721-9200, by e-mail at ctraffas@chartmarketing.com, or you may visit at www.chartmarketing.com.
Home Improvement
2010-03-01 08:47:00
When do I stop updating?
Answer: This is really a great question. It may take a couple of issues to cover the bases. Most people have always felt there are three main reasons to update one’s home. The first is when you are doing it for yourself…meaning you are going to continue to live there and you just want it updated for your own enjoyment. The second reason is that you are ready to move on and you would like someone else to buy it from you so they can live there. The third is that your neighbors would really like to see you update for whatever reason. While these are all valid reasons, perhaps the latter is the least important…but even it is used quite often. There are many degrees of updates from painting a wall to a total make over top to bottom inside and out. If you are wanting to get your home ready to sell, you probably want to spend the least amount of money you can to make it look as good as it can. The more you spend, the more of your home’s equity you affect. On the other hand you want it to dazzle when a perspective buyer walks through your door. You want them to "Oooh" and "Ahhh" and generally congratulate you on how clean and fresh it is. The key word here is fresh. To get fresh you must cover all surfaces walls, ceilings, floors, woodwork, and counter tops. You do not have to spend a fortune or a lot of time to do this. This tactic establishes two purposes. It makes everything look new and it smells great. You may ask. "Why cover all surfaces…my walls look great and don’t have a scratch on them?" The reason is that they carry an odor. Every home has a distinctive odor…even a new home…and flat surfaces…particularly walls and ceilings…are responsible for most of those odors. New homes have not been lived in and therefore do not harbor human odors. We’ll talk more about this, ways to do it, and other updates you can make…affordable…in the next issue.
 
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