 | C.W. Betz is the owner of Forms One in Pittsburg and has been in business since 1984. C.W and his wife Jackie have been married 42-years with one son living in Memphis,TN and owner of the very rare and beautiful Silver female Lab, named Annie Girl. |
Business
2011-05-01 09:54:00
Promotional items for my business, what’s effective?
ANSWER: Promotional items offer a lot of advantages to the businesses. They are the only marketing solution that is beneficial to all types of businesses. Unlike other products they are usually kept on hand and seen. Also, as you noted, the use of promotional items requires personal interaction which is key to building client relationships, getting remembered, referred, and boosting your profits.
There are a wide range of promotional items out there and lots of strategies on how to use them and which ones are best. Here are a few things to consider when choosing which promotional items to you may want to use:
•Interesting to a target audience
•Universally useful, if your business
covers a wide spectrum of people
and interests
•Connected to or reminiscent of
your business
•Items that will get used frequently
or used around target audiences
•Give seasonal items
When it comes to promotional items, it is best to choose practical products that people will really use. This way, not only do you have the advantage of longer lasting, far reaching advertising, people are happy to receive it. Here are some very popular ideas along with the tried and true:
•Golf balls are highly effective
(especially this time of year)!
because they are kept and used in
both recreation and when
business is conducted on the
course
•Pens
•Koozies
•Drinkware
•Flashlights
•Bags
•Mouse pads
There are many more items that can be used of course so you might want to choose more than one and customize the item to the potential customer. Since they can be launched at any time, anywhere, remember to include their use in gaining the attention of other business in the area that may suggest your name and widen your exposure.
