Home About Writers Categories Recent Issues Subscribe Contact File Transfer





CW Betz
C.W. Betz is the owner of Forms One in Pittsburg and has been in business since 1984. C.W and his wife Jackie have been married 42-years with one son living in Memphis,TN and owner of the very rare and beautiful Silver female Lab, named Annie Girl.
Business
2011-07-01 08:19:00
How can I leverage a logo?
Answer: Your logo may be the single most important image your business will ever use so you will want to consider the design and its implementation carefully. If you have not already had a logo developed, please consider these things: •Is it unique? •Does it convey the brand well? •Does it express a message of trust? •Is it memorable? •Does it look professional? While I do understand your concern with over saturating the customers with branding, using a logo well and frequently has proven beneficial in study after study (after study). There are many ways that you can use your logo that is not only acceptable but expected by the customer such as on your website, company shirts and hats, and signage. It is also very important to integrate your logo in the ways that many companies fail to do, missing a valuable opportunity to compel them to remember the brand. These frequently missed opportunities include failing to customize and put logos on things like invoices, sales slips, receipts and other outgoing communications. Logo placement is essential in making your service part of the fabric of your area of service. Think of the local companies with whom you do business; it is very probable that their logos have made the company familiar to you and therefore you are more likely to think of them when you need their service. It builds trust just by existing! As you consider how, and how often to use your logo remember this, your logo may be the only or last connection to your customer and it speaks when you can’t. When you think of it that way, it really makes sense to use it frequently!
 
The Q & A Times Journal accepts no responsibility for unsolicited manuscripts or photographs.Materials will not be returned unless accompanied by a stamped, self-addressed envelope. Thank you.
 
Wildcard SSL Certificates