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Specialty Gifts

2011-10-24 13:01:08

Recognition and promotion

A: Yes, absolutely! One highly effective yet under utilized promotion tool is the use of awards. Using recognition awards is an excellent way to gain visibility and develop strong bonds within the community. Why is this so powerful? Recognition means something to the recipient. It means you value their efforts; believe in their cause and most importantly that they are noticed. In an age where business is conducted without any human contact, the significance of an award increases. Also, a well-developed plan for recognizing the efforts of others establishes your company as an authority and lends credibility to your reputation. Over time, the value of your endorsement increases. Recognition awards are kept and prominently displayed, keeping your name and logo on the minds of viewers and peaking their interest. The fact that your business makes the effort and takes the time to show your appreciation for your employees will entice others to learn more about you and what your business can do for them. Additionally, the process of choosing recipients keeps you and your company more involved in the community, building valuable contacts. Very often, awards can reach potential clients and customers that you had not thought to leverage or whom may never have been reached by other modes of promotion advertising. There are several ways in which a company can use promotional trophies to build up their business, draw in potential customers and help others in the process. Next month, we will discuss ideas to implement while developing your promotional campaign.