 | Hillary Houston, 2005 PSU graduate, MBA program. Resides in Frontenac with my two boys Logan and Peyton. Employed with New Hope Services since 2008 as the Assistant Program Director. |
Business
2012-08-02 11:06:23
What items are best in creating brand awareness?
A- I understand your desire to brand your business well, right from the start. It is a highly competitive business atmosphere where consumers are getting very careful about spending habits. When it comes time for them to need your services, it is important to come to mind first. For that to happen, you need a compelling marketing plan with elements that get into the community and last. That is exactly why company t-shirts and the like work so well.
Even though t-shirts are a hot trend, folks have ventured out by adding their team/school/groups prints to hats, bags, pants, hand bands, vinyl arts for windows, car decals, etc. It seems like folks not only want their favorite logo on shirts but the entire world around them. From a local marketing aspect, using all of those things in your branding is highly effective in creating a “cult like” following for your business.
As for which ones are best for your business that would depend on the particulars of your situation. However, one thing stands out in what promotional items have the longest staying power and widest reach, and those are the ones that are most usable in the widest number of situation and applications. Since you are a new business, I would choose the ones people use and keep, like shirts, hats, canvas bags, and coffee mugs. Those have the best chance of having a wide audience, plus they create an instant professional image for your branding efforts.
Once you get your name and logo out in the community, you can always reward your cult following with decals, stickers, and some of the more specialized items.
Congratulations on your new business. We wish you ongoing success.
