 | Amal Xavier, A techno-marketing professional who thrives on Software Project Management, Business Process Automation; Software Solution Design, Development and Deployment. He is the Owner of Blue Horizon Infotech, headquartered in Cochin, Kerala, India. Blue Horizon Infotech is a company whose primary focus is the building of customized software applications and solutions for businesses throughout the world. Blue Horizon has employees and contracted personnel with more than 65 years combined experience in virtually all software applications, including but not limited to PHP/MySQL, Open Source technologies, Adobe AIR, Adobe Flex, ActionScript 3.0, Flash Media server, JavaScript, Ajax, XHTML/CSS and jQuery. Chart Marketing, Inc. is the marketing arm of Blue Horizon in the United States. You may contact Amal by sending an email to sales@chartmarketing.com. |
Custom Software Solution
2013-05-29 10:47:21
Setting up your eBusiness - series
A-Last month we discussed some more of the benefits of eCommerce and eBusiness from one of our sources, http://www.streamcompanies.com. We will continue with more this month.
Potential to Improve:
Having an eCommerce business that is easy to discover is only part of the formula within eCommerce design. In addition, your customers will need a store that is accessible, and easy to navigate.
Product Photography:
Use only the very best photographs for your products, if it looks good on the site it will draw interest and the quality will shine through to your customers. Product photography can be very expensive but investing in your products image is key. Most web design firms offer a very competitive photography product service package and can give you a quote once you know what your requirements are.
Potential to Increase Company Profits:
As mentioned above, opening an Online extension of your store or moving your business solely Online are great ways to boost sales and potentially profits. Remember, just because SALES increase it does not necessarily mean that company PROFITS will increase also. Online businesses do have a greater chance of increasing sales and profits by opening up an eCommerce store to sell the items they offer. Sales and profits are the lifeblood of any company, so it makes sense to increase them where- ever possible and whenever possible throughout the existence of your company. More sales, more profits, bigger budgets, etc.
eCommerce Marketing:
eCommerce marketing began when the first shopping cart enabled sites started popping up all over the Net. As competition in major markets such as consumer electronics, gifts, clothing or apparel and outdoor goods started to grow so did the need for eCommerce marketing. Since the dot com boom, eCommerce marketing has evolved into a whole new mix of strategies and techniques designed to increase exposure from a multitude of channels to the eCommerce seller.
Marketing Strategies & Techniques:
eCommerce marketing today is typically made up of several creative or unique mixes of traditional and new-age marketing strategies that can include techniques related to direct mail, email marketing, search engine optimization, CPC or sponsored listings, building related links, establishing brand recognition and social media marketing.
Tax Breaks for Conducting Business Online:
Many eCommerce merchants qualify for such tax deductions and may find that they can save more in taxes than if they sold using traditional retail or a physical storefront. Home-based eBusiness can deduct many of the same things traditional businesses can. Traditional businesses can write-off utility, rent or mortgage bills as costs of doing business and Online merchants can also write-off certain portions of utilities. Vehicles are another common deduction along with office equipment and other time spent on setting up or running the business.
Cheaper than Print Advertising:
Traditional advertising is still a quality form of marketing, however it is not always cost effective, especially for small businesses. Print advertising can get expensive as there may be a need to update regularly, which requires new work be planned and generated. It is much quicker and more cost effective to update and maintain eCommerce marketing campaigns, especially as technology continues to improve. By conducting business Online and using the proven form of eCommerce marketing, merchants have the potential to generate far more in ROI with less spend than they could ever hope to expect from costly print advertising campaigns.
Interactive Ads or Marketing Campaigns:
Using advertising that engages potential customers is key in today’s fast paced, little time consumer shopping space. One benefit to eCommerce marketing is the merchant’s ability to develop and improve a number of interactive advertising or marketing campaigns designed to reach out and engage shoppers.
Flexible Ad or Marketing Campaigns:
Many traditional marketing strategies are limited in what they can offer and what kind of flexibility each initiative has. Merchants can develop more creative marketing ideas and launch them using the power and assistance of the Web (for both delivery and functionality). eCommerce marketing initiatives can be automated and are much more flexible than many of the traditional marketing or advertising methods.
