 | Chris Veazey Brown and Deanna Wheeler, have over 20 years of combined experience in trade show production. In addition to Chris' strong background in trade show production and project management, she was the Promotions Director for five shopping centers located in Colorado Springs and Denver Colorado giving her valuable insight into retail promotional needs of a myriad of businesses. When she is not working on the Women’s Fair, she produces marketing materials and writes newsletters for several local businesses. Deanna Wheeler's 30 years combined experience in retail management, sales, consumer research, company planning and special event management is the building block for marketing success as a consultant and Women's Fair partner. You may reach Chris and Deanna at (316) 267-5303. |
Exhibitor Shows
2004-01-01 11:10:00
Good time to exhibit?
ANSWER: With limited competition and only serious decision-makers present, now may be the best time to participate in a show. Regardless of the economic conditions or competitive landscape, there are many tactics a small business can employ to ensure winning at a consumer/exhibitor show.Because shows generally take place at a single location, have short runs (usually one to three days), and bring together thousands of exhibitors and potential customers, they are a very powerful marketing medium. These shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively, leveling the playing field for smaller companies. With creative marketing and booth design, small businesses can actually appear as substantial as much larger corporations. Consumer/exhibitor shows used effectively, takes only a little effort and planning:• Build company name recognition• Interact and prequalify prospective clients• Profit from immediate retail sales• Promote follow-up promotions & in-store events• Book future appointments• Show off your style• Generate additional & future store traffic• Create top of mind & Brand awareness• Launch a new product, service or company• Gain credibility & consumer confidence• Create lasting impressions with visual displays• Conduct product sampling and consumer research• Gain professional credibility by being the expert• Showcase products or service in a casual non-threatening sales environmentThousands of women attend the Women's Fair each year to be entertained and informed.Over 300 businesses will be participating in the 6th annual Women's Fair on Feb. 20-22, 2004. The collective efforts of a mass media campaign will produce a far-reaching, powerful impact that would be cost prohibitive for many companies individually. Last year's attendance exceeded 11,000 and the event continues to grow each year.
